we want kids to feel centered and inspired not only through our clothing, but in all the work that we do, and strive to create opportunities to support families where we can.

we are grateful to partner with young talent, organizations, and brands that align with our values of supporting kids' confidence in developing a strong sense of self-love and community.

whether it be through fundraising for special causes, pouring into families through gifted merchandise, we operate from a place of collective care and encourage others to join in.

we partnered with The Conscious Kid, an education, research, and policy organization dedicated to equity and promoting healthy racial identity in youth, through a mask initiative to raise funds for families who've been disproportionately affected by COVID-19.

in 3 weeks of selling double-layered, cotton masks for adults and children, we raised our target goal of $20,000 to support 100 families.

for every baby essential purchased from our website and partnering retailers, we gift the same amount to Room To Grow. baby essentials include: bibs, socks, hats, and pacifier clips.

Room To Grow is a non-profit organization that provides parents with essential baby items, strategies and support to promote their children's development, and connections to community resources that meaningfully expands their support network in the New York and Boston areas.

through our Buy One, Gift One Baby Essentials Program, we have been able to gift $16,296 worth of baby essentials to families participating in their program. and with your support, we'll continue to give more!